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Our Journal
THE KAFTAN REVIVAL
Why Slow Fashion and Artisanal Craftsmanship Matter Now More Than Ever In an era defined by immediacy and excess, choosing to dress slowly is both a statement and an act of care. The kaftan - timeless, elegant, and enduring - has re-emerged as a staple of conscious wardrobes worldwide. Once reserved for lounging or exotic travel, the kaftan is now the go-to piece for women who crave beauty with depth, comfort with purpose, and style rooted in story. At KLEED, the kaftan is more than a silhouette. It is the soul of our collections. Woven by hand using ancient techniques,...
SHOOTING IN MARRAKESH
A Kleed Adventure in Colour, Craft, and Conscious Luxury KLEED ’s Resortwear 2025 collection was born beneath Marrakesh’s rising sun—in a whirlwind of colour, spontaneity, and slow fashion energy. Rooted in our love for artisanal fashion and organic cotton clothing, this shoot became a celebration of the unexpected. We landed from Lisbon with only flights and a hotel booked—no rigid plans, no permits, no production checklists. Because Kleed isn’t about staging perfection. We’re about luxury loungewear that tells a story—one of place, craft, and instinct. This story unfolded in the maze of the Medina, against the textured backdrops of souks,...
THE GRIT AND THE GLAMOUR
Happy Birthday KLEED! As we celebrate 7 years of KLEED luxury loungewear, our feelings are in a turmoil. We are deeply, quietly grateful to our clients, partners and followers - for believing in us and in KLEED’s unique place in the sustainable fashion industry. We are awed by all we have achieved together, over these seven years, from fashion startup to thriving business. And we are thrilled with our exciting vision of the future – and everything we can do, to ensure a balanced and long-lasting world for our children. Today, as a brand, KLEED is in full force –...
EDITOR’S LETTER
Dear KLEED enthusiasts, 2023 is well underway and, according to the Chinese horoscope, a year of hope lies before us, for the Year of the Rabbit is a harbinger of longevity, peace, and prosperity. And so, despite the political uncertainty around us, I am committed to our KLEED credo of providing joy and inspiration with beautiful luxury loungewear, whilst forging ahead on our path towards full sustainability - as always, one step at a time. I am grateful for and embracing Life like never before - living and celebrating its wonder every minute, appreciating every second, with the drive and...
