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Our Journal
THE ULTIMATE VACATION STYLE GUIDE BY KLEED
Sustainable, Artisanal, and Designed for the Conscious Traveller:Words by Carolina Guedes Cruz As we embrace the spirit of summer and the freedom to roam again, one thing is clear: the way we travel — and the way we dress — has changed. Post‑pandemic, we’re craving versatility, comfort, and consciousness in our wardrobes. And that’s exactly where KLEED comes in. Our collections are made for the modern nomad: those who want to feel comfortable, look elegant, and do right by the planet — wherever they go. 100% Versatile. 100% Travel‑Ready. Every KLEED garment is designed with multi‑functionality in mind. Our kimonos,...
THE KAFTAN REVIVAL
Why Slow Fashion and Artisanal Craftsmanship Matter Now More Than Ever In an era defined by immediacy and excess, choosing to dress slowly is both a statement and an act of care. The kaftan - timeless, elegant, and enduring - has re-emerged as a staple of conscious wardrobes worldwide. Once reserved for lounging or exotic travel, the kaftan is now the go-to piece for women who crave beauty with depth, comfort with purpose, and style rooted in story. At KLEED, the kaftan is more than a silhouette. It is the soul of our collections. Woven by hand using ancient techniques,...
SHOOTING IN MARRAKESH
A Kleed Adventure in Colour, Craft, and Conscious Luxury KLEED ’s Resortwear 2025 collection was born beneath Marrakesh’s rising sun—in a whirlwind of colour, spontaneity, and slow fashion energy. Rooted in our love for artisanal fashion and organic cotton clothing, this shoot became a celebration of the unexpected. We landed from Lisbon with only flights and a hotel booked—no rigid plans, no permits, no production checklists. Because Kleed isn’t about staging perfection. We’re about luxury loungewear that tells a story—one of place, craft, and instinct. This story unfolded in the maze of the Medina, against the textured backdrops of souks,...
THE GRIT AND THE GLAMOUR
Happy Birthday KLEED! As we celebrate 7 years of KLEED luxury loungewear, our feelings are in a turmoil. We are deeply, quietly grateful to our clients, partners and followers - for believing in us and in KLEED’s unique place in the sustainable fashion industry. We are awed by all we have achieved together, over these seven years, from fashion startup to thriving business. And we are thrilled with our exciting vision of the future – and everything we can do, to ensure a balanced and long-lasting world for our children. Today, as a brand, KLEED is in full force –...
EDITOR’S LETTER
Dear KLEED enthusiasts, 2023 is well underway and, according to the Chinese horoscope, a year of hope lies before us, for the Year of the Rabbit is a harbinger of longevity, peace, and prosperity. And so, despite the political uncertainty around us, I am committed to our KLEED credo of providing joy and inspiration with beautiful luxury loungewear, whilst forging ahead on our path towards full sustainability - as always, one step at a time. I am grateful for and embracing Life like never before - living and celebrating its wonder every minute, appreciating every second, with the drive and...
RECYCLING PROJECT
From textile waste into handmade paper Slow Fashion is just one of the ways that makes KLEED a sustainable and conscious fashion brand. We are committed to reducing overconsumption and fighting overproduction. Our latest project is recycling our own textile waste, transforming it into handmade paper, that we can use for our Wash & Care labels . In our factories, every scrap of KLEED material is now set aside, during the cutting and sewing phases, packaged in cardboard boxes and sent for recycling. Recycling material is a lengthy and highly specialized process, and it has been honed and perfected in...
KLEED´S GUIDE TO JAIPUR
Start the day with a splash We recommend starting the day by splurging out on breakfast – either at the 28 Kothi boutique hotel or going all out and indulging in an incredibly luxurious feast at the Rambagh Palace Hotel, the 19th century palace and former home of the Maharaja Sawai Man Singh II and his wife. Tour the city like a local – on a bicycle We love cycling around the city, zipping through the traffic and taking in the sights and the scents of India. For the less adventurously inclined, the autorickshaw (similar to tuk-tuks) is also a...
SUSTAINABILITY: TRANSPARENCY, COMMUNITY, DYEING & WEAVERS
We are all about sustainability KLEED is about beautiful, sophisticated loungewear – but with a conscience. With KLEED, you are making a conscious choice to buy responsibly and sustainably. Because, just like us, you know that the planet is our responsibility and no one else’s. Our teams and partners It’s not enough to believe in something yourself - your teams and partners have to as well. We partner with like-minded local artisans, designers, conservationists and businesses, to make a real difference in their communities. We are proud of our partners: we learn from each other; we pay them fair wages...
