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Our Journal
HOW TO STYLE A KIMONO: FOUR WAYS TO WEAR IT
How to Style a Kimono: Four Ways to Wear It There is a quiet power in a garment that moves with you — one that adapts to the rhythm of your days and the changing landscapes of your life. At KLEED, the kimono is more than a piece of clothing. It is a canvas of heritage, a testament to slow fashion, and a companion for the woman who lives intentionally. Born from a deep love for the wild soul of Africa and the ancestral craftsmanship of Jaipur, our kimonos are woven with stories. Each piece is handcrafted by skilled artisans...
THE MOGRA PYJAMA: ARTISANAL SUMMER LIVING
Effortless Summer Living with KLEED In a world that constantly demands our attention, finding moments of stillness is a luxury. At KLEED, we believe that what you wear should reflect the ease and grace of those quiet moments. Enter the Mogra Turquoise Pyjama — a vibrant celebration of summer, crafted for those who appreciate the beauty of slow fashion and artisanal heritage. The Art of Hand Block Printing The soul of the Mogra Turquoise Pyjama lies in its creation. In keeping with KLEED's deep-rooted slow fashion values, each piece is slowly produced by skilled artisans using ancestral block printing techniques....
WRAPPED IN INDIGO: KLEED’s CHEMICAL-FREE
There is something quietly poetic about indigo. A colour as old as time itself, born from the earth, carrying in its depth the stillness of the night sky and the promise of new beginnings. This summer, KLEED draws from that ancient palette to write a new chapter in its journey toward sustainability: our first collection of chemical-free kimonos. Each kimono is a testament to what happens when beauty and responsibility walk hand in hand. Crafted from 100% cotton, the fabric breathes with the lightness of summer, its surface alive with block-printed motifs that seem to dance in the sun. Happy...
THE ULTIMATE VACATION STYLE GUIDE BY KLEED
Sustainable, Artisanal, and Designed for the Conscious Traveller:Words by Carolina Guedes Cruz As we embrace the spirit of summer and the freedom to roam again, one thing is clear: the way we travel — and the way we dress — has changed. Post‑pandemic, we’re craving versatility, comfort, and consciousness in our wardrobes. And that’s exactly where KLEED comes in. Our collections are made for the modern nomad: those who want to feel comfortable, look elegant, and do right by the planet — wherever they go. 100% Versatile. 100% Travel‑Ready. Every KLEED garment is designed with multi‑functionality in mind. Our kimonos,...
THE KAFTAN REVIVAL
Why Slow Fashion and Artisanal Craftsmanship Matter Now More Than Ever In an era defined by immediacy and excess, choosing to dress slowly is both a statement and an act of care. The kaftan - timeless, elegant, and enduring - has re-emerged as a staple of conscious wardrobes worldwide. Once reserved for lounging or exotic travel, the kaftan is now the go-to piece for women who crave beauty with depth, comfort with purpose, and style rooted in story. At KLEED, the kaftan is more than a silhouette. It is the soul of our collections. Woven by hand using ancient techniques,...
SHOOTING IN MARRAKESH
A Kleed Adventure in Colour, Craft, and Conscious Luxury KLEED ’s Resortwear 2025 collection was born beneath Marrakesh’s rising sun—in a whirlwind of colour, spontaneity, and slow fashion energy. Rooted in our love for artisanal fashion and organic cotton clothing, this shoot became a celebration of the unexpected. We landed from Lisbon with only flights and a hotel booked—no rigid plans, no permits, no production checklists. Because Kleed isn’t about staging perfection. We’re about luxury loungewear that tells a story—one of place, craft, and instinct. This story unfolded in the maze of the Medina, against the textured backdrops of souks,...
THE GRIT AND THE GLAMOUR
Happy Birthday KLEED! As we celebrate 7 years of KLEED luxury loungewear, our feelings are in a turmoil. We are deeply, quietly grateful to our clients, partners and followers - for believing in us and in KLEED’s unique place in the sustainable fashion industry. We are awed by all we have achieved together, over these seven years, from fashion startup to thriving business. And we are thrilled with our exciting vision of the future – and everything we can do, to ensure a balanced and long-lasting world for our children. Today, as a brand, KLEED is in full force –...
EDITOR’S LETTER
Dear KLEED enthusiasts, 2023 is well underway and, according to the Chinese horoscope, a year of hope lies before us, for the Year of the Rabbit is a harbinger of longevity, peace, and prosperity. And so, despite the political uncertainty around us, I am committed to our KLEED credo of providing joy and inspiration with beautiful luxury loungewear, whilst forging ahead on our path towards full sustainability - as always, one step at a time. I am grateful for and embracing Life like never before - living and celebrating its wonder every minute, appreciating every second, with the drive and...
