Our Journal

We promised you sneak peeks at our Collection shoots. And here’s the first one – our AW collection was shot under this winter’s surreal, pandemic conditions. For the first time, we had to forgo the wonders of India or Africa: the intoxicating scents; the riot of colours; and our usual props and walk-on bit players – goats, camels or elephants.  But, actually, it was no less magical and inspiring. Just three hours away from the city, we set up camp, to shoot our very special Thabo Collection. The whole theme of our AW collection was to infuse us all with some...

At KLEED, we are simply thrilled with our AW20 collection and, especially, our brand-new Atelier Collection – a premium line of matching pyjamas, robes and kimonos, where handcrafted items and personalized design come into their own. Our swish fabric is just made for glamorously swishing around, guilt-free lounging, elegant WFH, or just luxuriously sleeping in.  The Atelier Collection is made from wood-pulp based viscose – as always, we work hard towards a sustainable future. It is also the ultimate day-to-evening wardrobe: as night falls, these silky PJs dress up instantly – just throw on a chunky necklace and killer heels. Our...

Come join us backstage and meet KLEED’s world. A real world with real people. Share the highs and lows of exactly what it takes to produce our KLEED kimonos and loungewear. You’ll find you end up caring just as much as we do - which is just as it should be.  Production is often a rocky road –carefully planned photoshoots that overstay their welcome; bales of fabrics unaccountably delayed; embroidery yarns that turn up in the wrong colours; nightmarish bureaucracies, delivery sheets or incomprehensible tax forms...We are nothing if not persistent. And because we are passionate about KLEED, it’s all...

Right. We admit it. We are aesthetic snobs. We simply cannot conceive of ugliness in anything we do. And that includes packaging. Actually, especially packaging. After all, it’s our customers´ first tangible connection with our brand – and with everything we stand for. KLEED is about glamourous, beautiful and casual resort wear. At the same time, we are truly a sustainable brand – and by that, we mean that everything we do, and the way we do it, has to improve this planet of ours and the lives of the communities we work with. It goes from using bamboo coffee...