Plant 10 trees
Offset 5kgs CO2
Rescue 5 plastic bottles
Our Journal
MADE WITH LOVE FOR KLEED
Come join us backstage and meet KLEED’s world. A real world with real people. Share the highs and lows of exactly what it takes to produce our KLEED kimonos and loungewear. You’ll find you end up caring just as much as we do - which is just as it should be. Production is often a rocky road –carefully planned photoshoots that overstay their welcome; bales of fabrics unaccountably delayed; embroidery yarns that turn up in the wrong colours; nightmarish bureaucracies, delivery sheets or incomprehensible tax forms... We are nothing if not persistent. And because we are passionate about KLEED, it’s...
GOOD THINGS COME IN KLEED PACKAGING
Right. We admit it. We are aesthetic snobs. We simply cannot conceive of ugliness in anything we do. And that includes packaging. Actually, especially packaging. After all, it’s our customers´ first tangible connection with our brand – and with everything we stand for. KLEED is about glamourous, beautiful and casual resort wear. At the same time, we are truly a sustainable brand – and by that, we mean that everything we do, and the way we do it, has to improve this planet of ours and the lives of the communities we work with. It goes from using bamboo coffee...
THE REAL INDIAN JOURNEY – JOIN US BEHIND THE SCENES
KLEED founder Carolina Guedes Cruz is the embodiment of today’s intrepid, intuitive traveler. Some years ago, she decided to source KLEED fabrics and production in India. With no local partners to guide her, no insiders’ tips to follow or highly recommended business contacts to meet with, but trusting to her highly developed business instinct, she embarked on her incredible Indian Journey. The one thing she did have was the deep-rooted belief that, for KLEED to succeed, she had to unearth like-minded partners, suppliers - and friends. Because KLEED is different. KLEED is about making fashion a conscious industry; making a...
MEET VIKAS SONI
The Indian Artist behind Jaipur's stunningPalladio Bar Murals and KLEED's Bagh Line Vikas Soni has become a byword in contemporary murals, where Indian and Western art influences meet with breathtaking success. A self-styled artist from the age of ten, he comes from a family of artistes who inspired him on his journey: his grandfather was a goldsmith of meenakari jewellery and his father was a miniature painter, who created award-winning works of art, using leather and paper. However, it was his collaboration with Dutch-born fashion designer turned interior decorator Marie-Anne Oudejans, that launched him into fame, with the stunning Palladio Bar...
RAW LINE – KLEED FORGES AHEAD WITH BIODEGRADABLE CAPSULE COLLECTION
Contemporary loungewear is taken to another level,as sustainability brings purpose to fashion. For KLEED, sustainability is a journey, where we embrace sustainable practices right through the value chain. In every collection, we are a little further along that path. In our latest RAW line capsule collection, carefully selected azo-free cotton is hand-woven and the natural dyes are free of all chemicals. Their artisanal production in India, on handlooms and using centuries-old techniques, is a constant source of pride to the entire KLEED team. The cotton is fully biodegradable – it would leave no trace of itself after four months under...
