Our Journal
SUSTAINABILITY: TRANSPARENCY, COMMUNITY, DYEING & WEAVERS
We are all about sustainability KLEED is about beautiful, sophisticated loungewear – but with a conscience. With KLEED, you are making a conscious choice to buy responsibly and sustainably. Because, just like us, you know that the planet is our responsibility and no one else’s. Our teams and partners It’s not enough to believe in something yourself - your teams and partners have to as well. We partner with like-minded local artisans, designers, conservationists and businesses, to make a real difference in their communities. We are proud of our partners: we learn from each other; we pay them fair wages and...
RENEW. REBIRTH. RELIVE.
Summer 21 Lamu Island, Kenya Our Summer 21 collection brings us full circle – back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. This part of Africa is where we are totally and utterly ourselves – stripped of the trappings of urban civilization, of the “sound and the fury”, the pollution, the daily grind and stress. Lamu island in Kenya embodies this most perfect state of renewal. Lamu town is Kenya’s oldest continually inhabited town, and the island is now listed as an UNESCO World Heritage site. A fascinating cultural hotpot of Arab,...
BACK TO AFRICA
This Summer 21 collection shoot literally erupted into our lives. We had planned meticulously for a more restrained location and shoot. Instead, a last-minute opportunity presented itself and we decided to grab it. Literally. A week-long frenzy of travel arrangements, talent scouting, location logistics ensued until we found ourselves, travel worn and stained, just this side of Paradise. Lamu Island. Bliss. Peace. Harmony. Reborn. Our Summer 21 collection brings us full circle – back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. This part of Africa is where we are totally and utterly...
LIVING. LOVING. LOUNGING.
The last year has been a rollercoaster year for all of us. The world as we knew it literally stopped overnight. Our plans became meaningless, our future uncertain and most of us struggled to keep our lives afloat, in a semblance of normality - ourselves, our work, our families and our friendships. Messaging, video-calling, conference-calling, whatever-ing, to keep that human connection alive. Our network going. Our lives intact. One of the most fascinating changes in our new Working From Home lives (#WFH) was the paring down of our wardrobes. Less quantity, less variety, less accessories - less everything. Our capsule...