Plant 10 trees
Offset 5kgs CO2
Rescue 5 plastic bottles
Our Journal
SUSTAINABILITY: TRANSPARENCY, COMMUNITY, DYEING & WEAVERS
We are all about sustainability KLEED is about beautiful, sophisticated loungewear – but with a conscience. With KLEED, you are making a conscious choice to buy responsibly and sustainably. Because, just like us, you know that the planet is our responsibility and no one else’s. Our teams and partners It’s not enough to believe in something yourself - your teams and partners have to as well. We partner with like-minded local artisans, designers, conservationists and businesses, to make a real difference in their communities. We are proud of our partners: we learn from each other; we pay them fair wages...
RENEW. REBIRTH. RELIVE.
Summer 21 Lamu Island, Kenya Our Summer 21 collection brings us full circle – back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. This part of Africa is where we are totally and utterly ourselves – stripped of the trappings of urban civilization, of the “sound and the fury”, the pollution, the daily grind and stress. Lamu island in Kenya embodies this most perfect state of renewal. Lamu town is Kenya’s oldest continually inhabited town, and the island is now listed as an UNESCO World Heritage site. A fascinating cultural hotpot of Arab,...
BACK TO AFRICA
This Summer 21 collection shoot literally erupted into our lives. We had planned meticulously for a more restrained location and shoot. Instead, a last-minute opportunity presented itself and we decided to grab it. Literally. A week-long frenzy of travel arrangements, talent scouting, location logistics ensued until we found ourselves, travel worn and stained, just this side of Paradise. Lamu Island. Bliss. Peace. Harmony. Reborn. Our Summer 21 collection brings us full circle – back to Africa, to the most elemental part of KLEED. Our birthplace, our source of inspiration. This part of Africa is where we are totally and utterly...
LIVING. LOVING. LOUNGING.
The last year has been a rollercoaster year for all of us. The world as we knew it literally stopped overnight. Our plans became meaningless, our future uncertain and most of us struggled to keep our lives afloat, in a semblance of normality - ourselves, our work, our families and our friendships. Messaging, video-calling, conference-calling, whatever-ing, to keep that human connection alive. Our network going. Our lives intact. One of the most fascinating changes in our new Working From Home lives (#WFH) was the paring down of our wardrobes. Less quantity, less variety, less accessories - less everything. Our capsule...
BEHIND THE SCENES WITH KLEED - OUR LAST COLLECTION SHOOT
We promised you sneak peeks at our Collection shoots. And here’s the first one – our AW collection was shot under this winter’s surreal, pandemic conditions. For the first time, we had to forgo the wonders of India or Africa: the intoxicating scents; the riot of colours; and our usual props and walk-on bit players – goats, camels or elephants. But, actually, it was no less magical and inspiring. Just three hours away from the city, we set up camp, to shoot our very special Thabo Collection. The whole theme of our AW collection was to infuse us all with...
LUXURIOUS PYJAMA TO WARM UP ALONG WINTER
At KLEED, we are simply thrilled with our AW20 collection and, especially, our brand-new Atelier Collection – a premium line of matching pyjamas, robes and kimonos, where handcrafted items and personalized design come into their own. Our swish fabric is just made for glamorously swishing around, guilt-free lounging, elegant WFH, or just luxuriously sleeping in. The Atelier Collection is made from wood-pulp based viscose – as always, we work hard towards a sustainable future. It is also the ultimate day-to-evening wardrobe: as night falls, these silky PJs dress up instantly – just throw on a chunky necklace and killer heels. Our...
MADE WITH LOVE FOR KLEED
Come join us backstage and meet KLEED’s world. A real world with real people. Share the highs and lows of exactly what it takes to produce our KLEED kimonos and loungewear. You’ll find you end up caring just as much as we do - which is just as it should be. Production is often a rocky road –carefully planned photoshoots that overstay their welcome; bales of fabrics unaccountably delayed; embroidery yarns that turn up in the wrong colours; nightmarish bureaucracies, delivery sheets or incomprehensible tax forms... We are nothing if not persistent. And because we are passionate about KLEED, it’s...
GOOD THINGS COME IN KLEED PACKAGING
Right. We admit it. We are aesthetic snobs. We simply cannot conceive of ugliness in anything we do. And that includes packaging. Actually, especially packaging. After all, it’s our customers´ first tangible connection with our brand – and with everything we stand for. KLEED is about glamourous, beautiful and casual resort wear. At the same time, we are truly a sustainable brand – and by that, we mean that everything we do, and the way we do it, has to improve this planet of ours and the lives of the communities we work with. It goes from using bamboo coffee...
