SHOOTING IN MARRAKESH

A Kleed Adventure in Colour, Craft, and Conscious Luxury

KLEED ’s Resortwear 2025 collection was born beneath Marrakesh’s rising sun—in a whirlwind of colour, spontaneity, and slow fashion energy. Rooted in our love for artisanal fashion and organic cotton clothing, this shoot became a celebration of the unexpected. We landed from Lisbon with only flights and a hotel booked—no rigid plans, no permits, no production checklists. Because Kleed isn’t about staging perfection. We’re about luxury loungewear that tells a story—one of place, craft, and instinct.

This story unfolded in the maze of the Medina, against the textured backdrops of souks, and beneath the golden calm of the Palmeraie. It was our most adventurous shoot yet. Marrakesh, during Ramadan, moved to a quieter rhythm. It offered space to feel, observe, and create—a perfect mirror for our sustainable loungewear collection, made for slow living and soulful travel.

With ten people in a van, props in baskets, and looks styled by mood rather than plan, we let intuition lead. Our team formed organically: longtime collaborator Juliette Piontek brought her artistic vision; a model appeared through the owner of Riad Le Sable Vert; then came the makeup artist, the guide, and the camel wrangler. It was a creative constellation born from trust and shared values.

There were no accessories, no elaborate prep—just handcrafted kaftans, boho summer dresses, and flowing resortwear in organic cotton and silk. Each piece, hand block-printed or delicately embroidered, carried the mark of the artisans we work with in India. Their craftsmanship met Marrakesh’s soulful energy in every shot.

At 6:30 am in the Palmeraie, the sky turned the colour of pomegranates—rose, ochre, and aubergine tones. Camels stood still among the palms, their beaded harnesses catching the breeze. Our ethically made loungewear blended effortlessly with the scene: models in flowing kaftans held camel ropes while the light danced across the fabric’s texture. Here, nature and design became one.

This is Kleed: rooted in joy, travel, and the quiet luxury of conscious fashion. From the weaving looms of India to the desert floor of Morocco, our process is a slow one—built on sustainability, collaboration, and care. We upcycle cotton scraps into handmade paper, work with organic fabrics, and honour the heritage of every artisan behind our designs.

This Marrakesh shoot gave soul and texture to our Resortwear 2025 collection. It was imperfect, poetic, and unforgettable. We’re grateful to everyone who shaped it—and to Morocco, for reminding us that the most beautiful things aren’t planned, but felt.