RECYCLED PACKAGING
Like nature, we believe in respecting the Planet, protecting wildlife and leaving the smallest footprint possible. As a conscious fashion brand, that means addressing all areas of our business – including packaging. So rather than using plastic bags, we send our stockists and wholesale clients their KLEED garments in stylish, biodegradable courier bags made from vegetable starch. We wrap our kimonos in non-pollutant, acid free and recycled tissue paper, printed with soy ink. Our KLEED product tag labels are made from organic GOTS certified cotton or from biodegradable cardboard, and our “Thank You” cards are made from recycled paper.
OUR COTTON PAPER
Sustainable efforts shouldn’t just be about ticking boxes or abiding rules. There are so many opportunities for fashion businesses to give back and to
explore more efficient processes for their own production. Some of the biggest pollutants from the fashion industry are cut offs and leftovers. The amount of waste created is truly signicant. The European Union textile industry alone generates around 16 million tonnes of textile waste annually (European Commission, 2017), which ends up in landll or has to be incinerated. As phenomenal as this amount of waste is, there’s actually a lot you can do with textile waste.
We found a way to reuse our cotton leftovers by making our own handcrafted cotton paper.
Our wash care cards and business cards are all made with cotton leftover pieces that are discarded from our stitching units. We separate the cotton from the other fabrics (as only the cotton can be recycled), and turn this into paper. Recycling material is a lengthy and highly specialised process, and it has been honed and perfected in India over centuries.
Every step of this age-old paper-making process is made by hand, uses much less energy per ton of paper than a traditional paper mill, and pollutes far less. Instead of cutting down trees, at KLEED we transform our leftover fabrics into unique and luxurious paper for our wash care cards and business cards. Another step on our journey to 100% sustainability.
Every step of the paper-making process is made by hand, and compared to a traditional paper mill, the handmade paper manufacturing process uses much less energy per ton of paper produced. It therefore contributes far less towards the pollution of our Planet.
Handmade in India using age-old techniques that have been passed down through generations. The paper is incredibly soft and perfect for ink printing and calligraphy. Instead of cutting down trees, we use the leftovers from our stitching units to create beautifully unique and luxurious paper for our wash care cards and business cards.
