Our Journal

KLEED founder Carolina Guedes Cruz is the embodiment of today’s intrepid, intuitive traveler. Some years ago, she decided to source KLEED fabrics and production in India. With no local partners to guide her, no insiders’ tips to follow or highly recommended business contacts to meet with, but trusting to her highly developed business instinct, she embarked on her incredible Indian Journey. The one thing she did have was the deep-rooted belief that, for KLEED to succeed, she had to unearth like-minded partners, suppliers - and friends. Because KLEED is different. KLEED is about making fashion a conscious industry; making a...

The Indian Artist behind Jaipur's stunning Palladio Bar Murals and KLEED's Bagh Line   Vikas Soni has become a byword in contemporary murals, where Indian and Western art influences meet with breathtaking success. A self-styled artist from the age of ten, he comes from a family of artistes who inspired him on his journey: his grandfather was a goldsmith of meenakari jewellery and his father was a miniature painter, who created award-winning works of art, using leather and paper. However, it was his collaboration with Dutch-born fashion designer turned interior decorator Marie-Anne Oudejans, that launched him into fame, with the stunning...

Contemporary loungewear is taken to another level, as sustainability brings purpose to fashion.   For KLEED, sustainability is a journey, where we embrace sustainable practices right through the value chain. In every collection, we are a little further along that path. In our latest RAW line capsule collection, carefully selected azo-free cotton is hand-woven and the natural dyes are free of all chemicals. Their artisanal production in India, on handlooms and using centuries-old techniques, is a constant source of pride to the entire KLEED team. The cotton is fully biodegradable – it would leave no trace of itself after four months under...