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We passionately believe that in fashion, as in many other sectors, small is beautiful. We are humbled by the talented artisans we work with and their achingly beautiful, hand-crafted creations. Ultimately, we want KLEED to be a force for good in their lives.
This conscience defines what we do and how we do it. We have chartered a course and we move forward step by step, as best we can. Easily? Far from it. We are a fast-growing, but small company – it has taken us years to transform almost every aspect of our business so that one day, we can be 100% sustainable.
There is no time to lose, and we believe that every one of us is called upon to make a difference. This is how we play our part:
We are passionate believers in wildlife conservation, and support Saving the Survivors, an African NGO working to protect endangered species by donating 5% of our profits. We make sure we highlight these animals’ plight by embroidering them on every kimono we create.
We only use natural products and fibres: silk, cotton, linen and viscose. We are working towards using non-chemical dyes, to produce our exclusive prints and increase our use of organic cotton in each collection.
We are actively reducing our carbon footprint, investing as much as possible, in biodegradable products and materials and in chemical-free dyes – a huge difference for the environment. We have embraced upcycling of our kimonos, and non-plastic wrapping and packaging.
