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The Guava Collection

A dazzling burst of colour, a resounding shout of joy – creativity unleashed. Sustainable luxury loungewear brand KLEED’s stunning Guava SS24 collection is a hymn to life it self.

Celebratory, triumphant and tropical, we are easily transported to the fields, the streets and the people of Goa. Under that hot Indian sun, sun-baked walls of terracotta, ochre and dusky pink. The cool pale shades of colonial walls, keeping out the moist glow of a lazy afternoon. The succulent green leaves and myriad shades of the climbing hibiscus. That’s Guava.

The Guava Collection builds upon KLEED’s iconic IKAT handloomed cotton articles: kimonos, kaftans, pyjamas and dresses in an impressive array of colours and prints – expert craftsmanship from our talented artisans, makes each piece totally unique and personal.

Goa, that inspires the endless quest for perfection. The Guava Collection draws on lightweight fabrics, and versatile designs, that all point to a more grounded, refreshingly simpler way of living. Living today, but conscious of tomorrow. Searching for a life with purpose and meaning. Wanting to make a difference in other peoples’ lives. Wanting things to change.

As KLEED CEO Carolina Guedes Cruz, explains, “KLEED has always been a conscious fashion brand. We are constantly searching for ways to reduce our carbon footprint, support local communities, and raise awareness of wildlife conservation projects. It’s what we are all about and permeates everything we do. We have so many initiatives going on at the same time – we’ve even started producing our own handmade paper, from excess fabrics as well as planting 10 trees with each online order! And that’s quite an undertaking for an artisanal brand like ours”.

 

 

New in the Guava Collection, are the delightful short shirt dresses – the “Chemisiers”. Smart and striking, they are beautifully handloomed on premium IKAT cotton. As with everything KLEED, these Chemisiers, embellished with luxurious pure silk embroideries, are endlessly versatile. From a morning shopping and cappuccino with friends, to evening drinks on the beach, our Chemisiers float effortlessly along the tides of today’s womens’ lively social agenda.

Linen makes its début in the Guava Collection, but with a decidedly KLEED twist, with their. Our flowing linen kaftans are supremely elegant, yet infinitely casual – the perfect choice to cool off, on those long summer days, or starlit nights. Their stunning, multi-coloured embroideries in pure silk, make dressing them up for glamour and glitz, a breeze.

The Guava Collection features KLEED’s newest addition – the Day Pyjamas. Supremely comfortable, yet oozing with inimitable KLEED style and luxurious silk embroideries, they carry you from a busy early morning farmers’ market, along a pit-stop home to offload your shopping basket, before heading for the beach for a well-deserved afternoon in the sun.  

However, did we make it through the summer without a Kaftan? Hand blockprinted on the finest of cotton, they are an essential part of any KLEED woman’s wardrobe. Unapologetically bright and happy-go-lucky colours, the combinations of prints and patterns are boundless. Dress them up or down to suit any Summer occasion – from a misty summer morning with the children on an Atlantic beach, to a family lunch downtown, or a picnic with friends along the river.

Maxi-length and maxi choice – we’ve brought our Maxi dress to new heights, as you can opt for them in our renowned KLEED handloomed IKAT cotton, the lightest of handblockprinted cotton, and a chic cotton poplin that will see you through the hottest summer weather. They boast flowers and flounces, tassels and twirls – and with their strikingly original colour combinations – they’re just irresistible.
Bring on our ultra-feminine Balloon Sleeved Kimonos. In pure handloomed IKAT, or floating hand blockprinted cotton, their gorgeous gathered sleeves and sensuous mid-thigh side slit, bring a dash of party spirit to this most iconic member of KLEED’s Guava collection.

Guava: a full-bodied and full-blooded Summer 24 Collection; each and every item designed with emotion and crafted with joy. Uncompromising KLEED quality, infused with colour and light. Guava is truly the essence of Summer.

 

Creative Direction Carolina Guedes Cruz & Art Director Vânia Fernandes

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